No permitimos a ningún cliente que nos diga cómo tenemos que hacer el anuncio. Creemos que sería malo para él. Sabemos que nunca sabremos tanto sobre el producto como el anunciante, pero también creemos firmemente que él no sabe tanto sobre publicidad como nosotros. William Bernbach
Erik Spiekermann: Putting Back the Face into Typeface (with Spanish Subtitles)
Typographer, graphic designer and businessman Erik Spiekermann has created timeless, influential and, yes, Meta-physical work over the past three decades.
Next to founding MetaDesign and FontShop, the latter being the first ever digital distributor of fonts, and designing more instant classic typefaces than any other, he has been recognized as an outstanding expert internationally as a lecturer and professor.
Listen to the design genius talk about new visual languages, design processes, the analogies of music and typography, and why we need better client culture in our latest Gestalten.tv video and you will easily realize why.
